German automaker Volkswagen is set to embark on its electrification journey in India with the launch of its electric car ID.4 later this year. This initiative is part of Volkswagen’s global efforts to accelerate mass electrification, as revealed by a senior company official.

Introduction of ID.4 in India

Speaking at the Volkswagen annual brand conference, Executive Director Sales International Operations, Volkswagen Passenger Cars, Michael Mayer announced the introduction of the ID.4 in the Indian market. This move signifies Volkswagen’s commitment to electrification and aligns with its global strategy for mass adoption of electric vehicles (EVs).

Global Leadership in Electrification

Volkswagen is positioning itself as a leader in the global electrification drive. Mayer highlighted the company’s efforts in compliance with the Paris Climate Agreement 2030. These efforts include developing charging infrastructure, battery recycling, digitalization, and connectivity solutions, crucial for enhancing EV acceptance.

Phased Approach and Market Positioning

While emphasizing Volkswagen’s commitment to the Indian market, Mayer outlined a phased approach to electrification. The company aims to reinforce its current portfolio while strategically positioning its brands in the Indian market, leveraging its global success in EV sales.

Growth Prospects in India

Asserting India’s significance as a key market, Mayer highlighted the country’s robust automotive industry, poised for a 5-7% growth in 2024. He underscored Volkswagen’s commitment to introducing premium products tailored to the evolving Indian automotive landscape.

Sales Targets and Network Expansion

Volkswagen Passenger Cars India Brand Director, Ashish Gupta, disclosed the company’s sales growth of 8% in 2023, totaling approximately 44,000 units. With a target of 10-15% growth in 2024, Volkswagen plans to expand its sales and service network, focusing on Tier II and Tier III cities.

Network Expansion Goals

Gupta outlined Volkswagen’s ambitious network expansion plans, aiming for a presence in 170 cities with 230 sales and pre-owned car touchpoints, along with 150 service centers by the end of 2024. This expansion strategy reflects Volkswagen’s commitment to enhancing customer accessibility and service quality across India.