According to a recent report, Apple emerged as the leader in the global tablet market in 2020, shipping 57.6 million iPads and capturing a market share of 30.6%.

Strong Performance by Apple

Apple experienced a significant boost in tablet shipments during the holiday quarter (October-December), witnessing a 37% year-on-year increase. This surge in shipments was attributed to the rising demand from consumers, businesses, and educational institutions.

Samsung Secures Second Place

Securing the second position in the global tablet market, Samsung shipped 31.2 million tablets in 2020, commanding a market share of 16.6%. Meanwhile, Amazon claimed the third spot in the rankings.

Market Growth and Projections

The tablet market saw an impressive 18% annual increase in 2020, marking the strongest growth in seven years. With pandemic restrictions gradually easing, the “new normal” is expected to emerge in 2021. However, the demand for mobile productivity tools, such as tablets, is anticipated to persist in various sectors.

Addressing Mobile Productivity Needs

Eric Smith, Director of Connected Computing, emphasized the importance of tablet vendors addressing the growing need for mobile productivity solutions. As work-from-home and learn-from-home trends continue, companies must adapt and innovate to meet the evolving demands of consumers, students, and businesses.

Tablets as Budget-Friendly Alternatives

Tablets are increasingly being recognized as credible alternatives to traditional notebooks, particularly for users on a tight budget. The demand for mobile computing devices witnessed double-digit year-on-year growth in 2020, highlighting the growing popularity of tablets.

Growth Drivers in Q4 2020

The global tablet market experienced a remarkable 28% year-on-year growth in the fourth quarter of 2020. This growth was driven by strong holiday demand for entertainment devices and the ongoing trend of remote work and learning.

Performance of Android Vendors

Several major Android vendors showcased impressive performance, with some achieving equal or better growth rates compared to Apple. Android tablets, benefiting from their cost advantage over iPads, remain competitive in the market.

Conclusion

In conclusion, Apple’s dominance in the global tablet market in 2020 underscores the continued popularity of its iPad lineup. However, competitors like Samsung and Amazon have also demonstrated strong performances, signaling a competitive landscape in the tablet market. As mobile productivity needs evolve, vendors must innovate to meet the diverse demands of consumers worldwide.