As the Amazon Great Indian Festival sale unfolds, shoppers are introduced to a new currency on the platform – “diamonds.” These diamonds serve as points that unlock exclusive offers, games, and rewards, adding an extra layer of excitement to the shopping experience. Whether one is a Prime member or not, diamonds offer an opportunity to enhance savings and enjoy additional perks during the sale. To leverage this new feature, users need to download the Amazon application and log in to their accounts.

Earning Diamonds

Diamonds can be earned through a variety of activities on the platform, including shopping, playing games, and engaging with Amazon Mini TV, among others. Prime members have the advantage of earning up to 400 diamonds per item, while non-prime members can earn up to 200 diamonds. For every ₹100 spent on eligible purchases, users earn 20 diamonds. It’s important to note that the minimum value of the item must be ₹500 to qualify for diamond rewards.

Example Calculation:

• If an item costs ₹5000, Prime members will earn 400 diamonds, and non-prime members will earn 200 diamonds.
• Similarly, for an item priced at ₹625, Prime members will earn 240 diamonds, and non-prime members will earn 120 diamonds.

Utilizing Earned Diamonds

Once earned, diamonds can be utilized as points to unlock additional offers or as cashback to further augment savings on purchases. Users also have the option to use diamonds to play games and stand a chance to win exciting prizes. This multifaceted approach to diamonds not only incentivizes shopping but also adds an element of gamification to the overall shopping journey, enhancing user engagement and satisfaction.

As the Great Indian Festival sale progresses, diamonds emerge as valuable assets, empowering users to make the most of their shopping experience while enjoying exclusive benefits and rewards. Whether shopping for electronics, fashion, home decor, or groceries, diamonds offer a versatile means to amplify savings and elevate the overall shopping experience on Amazon’s platform.