#Business

Sunny Leone-Backed Wellness Brand ‘Rize’ Faces Rejection on Shark Tank India

New Delhi, The recent campus special episode of ‘Shark Tank India 3’ showcased the entrepreneurial journey of Sahil Manral and Dhruv Verma, the creators of ‘Rize’, a wellness brand catering to various health needs.

The Genesis of Rize

Founded in 2023, Rize was conceived by Sahil and Dhruv, who aimed to promote a healthier lifestyle through their range of innovative products. Beginning with energy bars, Rize expanded its offerings to include bliss bites and dream bites, each crafted with premium ingredients to address specific wellness concerns.

Celebrity Endorsement and Initial Funding

Despite being in the pre-revenue stage, Rize gained traction, thanks to endorsements from actress Sunny Leone and her husband Daniel Weber. The celebrity backing, coupled with initial funding from their parents, provided a significant boost to the brand’s visibility and credibility.

Shark Tank Pitch and Valuation Concerns

During their appearance on ‘Shark Tank India’, Sahil and Dhruv sought an investment of Rs 45 lakh for 6% equity in Rize. They highlighted their target market, which included individuals with sleep issues, menstrual pain, as well as active professionals and travelers. However, concerns were raised by the Sharks regarding the valuation of the brand.

Rejection and Lessons Learned

Despite their promising pitch, the Sharks ultimately passed on investing in Rize. Namita Thapar expressed reservations about the valuation, while Aman Gupta advised the founders to gain more industry knowledge and refine their business skills before seeking investment.

Reflections on the Journey

Reflecting on their experience on ‘Shark Tank India’, Sahil shared his gratitude for the opportunity and emphasized the importance of the entrepreneurial journey. He highlighted the passion behind Rize’s mission to promote wellness and inspire positive lifestyle changes, regardless of the outcome on the show.

Future Aspirations

While Rize may have faced rejection on Shark Tank, Sahil and Dhruv remain committed to their vision for the brand. They see the experience as a learning opportunity and are determined to continue pursuing their goal of creating a lasting impact in the realm of wellness.

In conclusion, Rize’s journey on Shark Tank India may have ended without an investment deal, but the founders remain resilient in their pursuit of promoting wellness and making a positive difference in people’s lives.

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