In March 2021, a week following Prince Harry and Meghan Markle’s explosive interview with Oprah Winfrey, Prince William and Kate Middleton posted a Mother’s Day photo on their joint Instagram account. This seemingly heartwarming gesture, showcasing a cake made by their children in memory of Princess Diana, was a departure from their usual formal social media presence. However, fast forward three years, and the royal couple finds themselves embroiled in controversy, marked by speculation over a digitally altered image.

A Shift in Perception

Initially praised for their united front in the aftermath of Harry and Meghan’s interview, William and Kate’s public image began to change. They were suddenly ubiquitous, appearing at various events and engaging in public displays of affection, a departure from their previously reserved demeanor.

The Influence of Meghan and Harry

The Duke and Duchess of Sussex’s candid interview highlighted a contrast between their openness and the royal family’s traditional stoicism. William and Kate seemingly adapted their public persona to appear more approachable and relatable, emulating Meghan and Harry’s candidness.

Growing Speculation

Rumors surrounding the royal family intensified, particularly concerning Kate’s health and William’s absence from public events. While Charles’ health issues were transparently communicated, Kate’s situation remained shrouded in secrecy, leading to questions about the transparency of Kensington Palace.

The Photoshop Scandal

The release of a digitally altered Mother’s Day photo further eroded public trust in the royal family. Media outlets refused to distribute the image, citing concerns over its authenticity. The subsequent handling of the situation, with Kate taking responsibility in a social media post, only fueled speculation and criticism.

Fractures in the Royal Image

The incident exposed cracks in the carefully curated image of unity within the royal family. Instead of a joint statement from Kensington Palace, Kate’s individual post drew attention to internal rifts and raised questions about the couple’s PR strategy.

Lessons Learned

As the royal couple retreats to a more formal and reserved public presence, they risk alienating themselves from the public. Meghan and Harry’s success in portraying authenticity and vulnerability serves as a lesson for William and Kate, highlighting the importance of connecting with their audience on a human level.

Uncertain Future

While the royal rota has historically supported the monarchy, recent shifts in media coverage suggest a growing skepticism towards William and Kate. As they navigate these challenges, maintaining transparency and authenticity will be crucial in preserving their public image and relevance in the modern era of the monarchy.