Bobbi Brown, renowned as a makeup icon, built a legacy through her eponymous brand, Bobbi Brown Cosmetics. However, since departing from her namesake brand seven years ago, her transition into a new phase of her career hasn’t been fully recognized by the public.

The Journey of Bobbi Brown

Having established her brand in 1991 with just 10 lipsticks, Bobbi Brown swiftly became a prominent figure in the beauty industry. Her entrepreneurial acumen led to the sale of her company to Estée Lauder in 1995, a deal that garnered significant attention with a reported $74.5 million acquisition. Despite this success, Brown’s departure from the brand in December 2016 marked a significant turning point in her career trajectory.

Transition to Jones Road

Since leaving Bobbi Brown Cosmetics, Bobbi Brown has shifted her focus entirely to Jones Road, a brand dedicated to offering simple cosmetic products that enhance natural beauty. Despite the immense success of Jones Road, with a strong online presence and dedicated fan base, Brown notes that some individuals are still unaware of her career transition.

Navigating Recognition

Brown acknowledges the lingering association with her former brand, Bobbi Brown Cosmetics, despite her current endeavors. She recounts instances where individuals approach her, praising her makeup, unaware of which brand they are referencing. While the majority applaud her new venture, she acknowledges the residual impact of her previous company on public perception.

Embracing Change

Reflecting on her journey, Brown admits to initial detachment during the sale of her company in the 1990s. However, her emotional attachment grew over time, particularly during her departure in 2016. Despite experiencing a period of mourning, Brown has successfully transitioned into her role with Jones Road, allowing herself to let go of the past and embrace the present.

Legacy and Identity

Bobbi Brown Cosmetics remains a significant part of Brown’s legacy, albeit one that has evolved independently of her involvement. While acknowledging the changes within her former brand, Brown emphasizes the authenticity and personal connection embedded within Jones Road, which she describes as a true reflection of herself.

As Bobbi Brown continues to navigate her post-cosmetics era, her journey serves as a testament to resilience, reinvention, and the pursuit of authenticity in an ever-evolving industry landscape.